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Perpetually Connected

By Gordon Marcy In February, research and advisory firm, Forrester Research released its “Mobile Trends for Marketers” and “Interactive Marketing Predictions” for 2013. These studies show more clearly than ever just how much Christian ministries must rapidly embrace technological change in order to reach their perpetually connected audiences. Connected TV is Here One area that this…

Steward Leaders Reject Pride

By Howard Rich As children, we likely played a game called follow-the-leader, where the leader does things that the rest of the group must mimic. The main objective is to trip up those following the leader by doing things in such a complicated manner that those in the group will find it impossible to follow.  As…

CLA Webcast 1.23.14: Performance Management

The 2014 Christian Leadership Alliance (CLA) Webcast ENCORE series offers an exceptional line-up featuring some of the best of CLA’s past conference speakers – all highly sought after experts in their fields. Now each month,  you and your teams can learn from the this highest rated CLA faculty and the content they presented in the…

What You Need to Know About Online Giving

By Brad Davies It’s worse than you think… According to a May 2013, PewInternet survey on American adults use of the Internet, most individuals prefer to go online to take care of various tasks in their lives such as banking (61 percent), getting news (78 percent), and communicating with friends (88 percent). Yet online giving,…

Stewardship and Governance

By Kent R. Wilson, PhD Effective, focused nonprofit organizational governance is hard to find these days in spite of hundreds of thousands of boards that oversee these organizations. Why is that? A clue could be found in the fact that among the countless print and online resources on governance, few base their approach on a…

Making Online Connections

By Dana Byers It’s easy to think our online interactions have little meaning. Our tweets join millions of other tweets sent the same minute. The blog posts we publish become old news overnight. Instagram photos of smiling children behind a sea of birthday candles are scrolled over only once — never to be seen again.…

8 Cultural Lies Designed to Destroy You

By Mark L. Vincent A recent talk I gave sparked a lot of conversation. The theme was the four pervasive lies in our culture and the four lies that rush in to fill the void when those lies are exposed. Since these lies diminish human potential, supress the human spirit and even destroy lives, it seems…

Finding Your People Where They Are

By David Bourgeois In the past I have explored the idea that we are in a “post-website world.” Because of this, it is important that we learn how to get our message in front of our audience where they are. And the data show that they are on social networks. But this sometimes leads ministry leaders to the wrong…

CLA Online Academy Winter Session: Registration Closes 1.6.14

The Christian Leadership Alliance (CLA) Online Academy is a dynamic experience that will take the Christian leadership skills of your entire team to the next level of excellence. We make it easy for you to learn, no matter where you are!  There is no better way to start get your new year off to a…

Is Facebook Holding Your Fans for Ransom?

By Georgia Joseph Facebook marketing is over — welcome to the new era of Facebook advertising. A recent article on AdAge Digital  begins, “Facebook is being more blunt about the fact that marketers are going to have to pay for reach.” So, if you’ve noticed your Facebook referral traffic dropping lately, you’re not the only one and…


What is CLA?

Christian Leadership Alliance equips and unites leaders to transform the world for Christ. We seek to build the body of Christ by building the people Christ calls to leadership.