Christian Leadership Alliance Member Spotlight: 5by5

Christian Leadership Founders Council Member  5by5: A Change Agency

5by5 is a full-service strategic, digital and marketing agency that serves change makers; those who work where life change happens. They deliver messages with undeniable clarity, reach and results. If ineffective strategy and marketing is holding you back from making a bigger impact, They are ready to get started

Here is a sample of the type of wisdom you will find from 5By5 has to offer.

5 Reasons Your Current Marketing Isnt Working

Effectively communicating your brand message in a crowded marketplace can be incredibly difficult. With social media and search algorithms constantly changing and new technologies being introduced every day, it can be easy to get overwhelmed. The good news? A great story and the right team go a long way in overcoming the elements of marketing that are out of your hands. But are you effectively utilizing the marketing and messaging tools you have at your disposal? Let’s take a look at the 5 Reasons Your Current Marketing Isn’t Working.


This is the number one mistake brands make in marketing and the essence of Donald Miller’s StoryBrand framework. When creating messaging for your primary audience, it is key to position them as the hero of the story and your brand as the guide who helps them succeed in achieving their goals. In the epic story of Star Wars, think of Luke Skywalker as the hero and Yoda as the guide. What does this mean for you and your brand? You’re Yoda. Spend less time talking about yourself and more time speaking to your customer’s problems and how engaging with your brand will enable them to save the day and have success.


The best guides are the ones who offer the most value to their customers. You have an opportunity to build your authority and expertise by creating valuable downloads that equip the hero with useful knowledge and encourage them to engage your brand further. Spend some time brainstorming and developing valuable content that will help your customers take the next step in their journey to success.


Once you’ve offered great value to your customer through a download, they’re primed to take the next step with your brand’s help. But if you’re not continuing the conversation, what do they get instead? Crickets. Without additional engagement, they’ll move on to the next guide who can help them reach the success they want. Ongoing communication with your customer is the critical next step in staying top of mind and driving key conversions. If you’re not nurturing leads and retargeting them with value, you’re missing the biggest opportunity you have to turn a prospect into a raving fan.


Even if you understand the importance of clarity and reach in the marketplace, you might not have the manpower to execute in a way that gets real results. When you utilize a StoryBrand-certified agency, you are getting a team full of talented individuals who are all trained in the StoryBrand framework. Rather than hiring just one person to speak into your brand, you’re bringing in a team of qualified individuals who each bring their own valuable experience, ideas and input to the table.


Measuring your success and results is just as important as launching a campaign in the first place. At the same time, it can be a full-time job just determining which tools to use. From analytics to marketing platforms, agencies have to have a broad understanding of the marketing tools and platforms being used in the industry to get their clients results. This gives you the opportunity to try out new tools and initiatives under the watchful eye of a team dedicated to making sure results are being measured, tracked and optimized.

Did any of this ring true for your brand. Christian Leadership Alliance recommends 5By5 Agency!

Contact or 615.595.6391

At The Outcomes Conference, April 17-19, 2018,  you can learn from the experts at 5By5 at this event. Attend the full-day intensive on What’s Working Now and gain wisdom from these three marketing experts:

  • Josh Miller, Chief Creative Officer – 5by5
  • Mike Schatz, COO – 5by5
  • Shannon Litton, President/CEO – 5by5 Agency

Not a member of the Alliance? We encourage to become one today!



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