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CLA Webcast 11.21.13: The Art & Science of Using Ministry Spokespeople


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Celebrity endorsements and engagement are considered one of the most effective means of marketing a product or idea.

But are they really that effective in nonprofit ministry?

This month, Jenny Lockwald shares the truth about the allure and power of celebrity engagement in both the mainstream and ministry arenas while assessing the benefits and risks to any business or ministry. Prepare for the curtain to be pulled back on what it really takes to work with a celebrity.

This webast is designed to help ministry leaders gain a better understanding of celebrity engagement in the world of non-profit fundraising. Learn what it takes to create brand alignment, engage the individual, and identify benefits and risks associated in these engagements.

Be sure to Register TODAY!

About our Presenter

Apic.Lockwald Jenny Lockwald serves as the Executive Director of Events & Broadcast at World Vision US in Seattle, Washington where she has worked for 11 years. She is responsible for the largest child sponsorship acquisition program utilizing partnerships with artists, tours, speakers, authors, and special events.

Jenny’s 25+ years of experience began in radio in Bakersfield, California, which led to an 11-year career at Capital CMG working with artists like Steven Curtis Chapman, Avalon, BeBe & CeCe Winans, Charlie Daniels, Twila Paris, Jodi Benson (The Voice of The Little Mermaid) and numerous other top selling artists. Jenny is an experienced leader with expertise in channel oversight; long-term strategic development; business unit growth and efficacy; personal and team coaching/management; marketing/sales development; and thought leadership.

She has recently completed a degree in Industrial/Organizational Psychology to enhance her natural abilities in helping individuals and businesses establish long-term focus, plans and goals.

Logo.eccu We hope you will join us for this special event. CLA is grateful to the sponsor of this year’s webcast series, the Evangelical Christian Credit Union. Learn more about them HERE.

 

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